Tag: Marketing

DOES YOUR RESTAURANT HAVE A USP?

Thursday, December 6th, 2018

A USP is a Unique Selling Point and I believe all restaurants need one.

You see, just saying your food is great, or your prices are fair, is not enough. You must be unique and you must be able to communicate that uniqueness to others, quickly and simply.

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How is your restaurant different from every other restaurant?

How is it unique?

In what way are you the only restaurant to offer a particular dining experience?

I recommend looking at your competition, businesses that are similar to yours, and ask yourself how are we different, how are we unique and how could we make ourselves unique?

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By doing this, your restaurant can be more easily differentiated by customers and stand out in an often saturated market.

If you are not unique,  if you are not different, you may find it hard to succeed.

What are your thoughts on the points above? Let me know in the comments!

14 Ways to Market Your Restaurant

Thursday, June 28th, 2018

One of the keys to a successful restaurant is its Marketing.

Many people falsely believe that if they serve delicious food, people will discover them and they will become famous and popular.

But in fact, it rarely works out that way.

Marketing — the selling of what the restaurant offers — is in my opinion one of the single most important indicators of a restaurant’s success.

There are far more successful mediocre restaurants that market well than there are outstanding restaurants that don’t market.

You should have a marketing budget which includes both online and more traditional activities.

Some ways to market your restaurant include:

  1. Website
  2. Email marketing
  3. Facebook
  4. Other social media
  5. Bloggers
  6. Review Sites
  7. Influencers
  8. Online Reservation Tools
  9. PR
  10. Events
  11. Newspaper and Magazine ads (yes there is still a place for print advertising).
  12. Flyers
  13. Signage
  14. Comping (with care)
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