Unhelpful, surly waitstaff will drag down the mood at any restaurant! In fact, unhelpful and unfriendly waitstaff may be the main reason customers do not return to your restaurant. Don’t let it happen to you ….. It’s far easier to train an upbeat, fun person on restaurant service than it is to teach an experienced, […]
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Restaurants are hard work. The hours are long, the work is tiring, and it can be repetitive. But if the owner doesn’t care enough about the restaurant to show up, why should the staff? No one is going to step up their game until their boss tells them to. The only person who can inspire […]
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A USP is a Unique Selling Point and I believe all restaurants need one. You see, just saying your food is great, or your prices are fair, is not enough. You must be unique and you must be able to communicate that uniqueness to others, quickly and simply. How is your restaurant different from every other […]
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You need to have a large enough menu to entice and excite customers, but not so many items that you merely confuse them. I think an overly large menu can hurt a restaurant in several ways: It forces you to order too much inventory, some of which will spoil; It puts too many demands […]
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In this case, Being Cheap means you are charging for things that should be free. Please don’t be that person !! Don’t charge for simple substitutions, for example, potatoes instead of spinach. Always offer water, and don’t force customers to order mineral water. Don’t charge for birthday cakes if you don’t offer them to […]
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People will not know that your restaurant is there unless you tell them, so I see your Signage as one of the most important ways to tell the outside world who you are and what you are doing. Consider these points: Is the typeface easy to read? Your sign is not the time for cursive […]
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This is the one mistake that is almost impossible to fix. You can fix terrible food, a badly thought out menu, awful decor, surly staff, incompetent chefs, missing signage or snail-like service. But after you sign the lease, you can’t do much about the location. So this is one problem you have to prevent in […]
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It´s important to think clearly about how you want to price your menu. You have a choice …. Do you want to be seen as high end? Do you want to price yourself equal to your main competitors, or do you want to have low prices in the hopes of driving traffic? There are […]
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This is not always the case … but more often than not, if customers cannot find a place to park, they may not come to your restaurant or at the very least; you are limiting your customer base. So I think that parking needs be taken into account before the lease is signed. […]
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Restaurants, like people, have lifespans. They have beginnings and ends. Most restaurants die out before they are 10 or 20 years old. One reason that a restaurant fails is when the owner has the unreasonable and incorrect belief that they never need to change. Just as a restaurant needs a physical update every […]
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