Tag: signs

People will not know that your restaurant is there unless you tell them, so I see your Signage as one of the most important ways to tell the outside world who you are and what you are doing.

Consider these points:

• Is the typeface easy to read? Your sign is not the time for cursive or strange typefaces.
• Is it high contrast? Black on white is great; dark green on black, not so much.
• Can you see the sign from the road?
• Can you see it at night?
• Is it well lit?
• Can you read the sign from more than one direction? The sign boards should be readable no matter where you are coming from.
• Is there a lit menu board outside the restaurant? The menu board is as important as any other sign. Without it, walk-by customers are likely to just keep walking.

What are your thoughts on the points above? Let me know in the comments!