DOES YOUR RESTAURANT HAVE A USP?
A USP is a Unique Selling Point and I believe all restaurants need one.
You see, just saying your food is great, or your prices are fair, is not enough. You must be unique and you must be able to communicate that uniqueness to others, quickly and simply.
How is your restaurant different from every other restaurant?
How is it unique?
In what way are you the only restaurant to offer a particular dining experience?
I recommend looking at your competition, businesses that are similar to yours, and ask yourself how are we different, how are we unique and how could we make ourselves unique?
By doing this, your restaurant can be more easily differentiated by customers and stand out in an often saturated market.
If you are not unique, if you are not different, you may find it hard to succeed.
What are your thoughts on the points above? Let me know in the comments!
