DOES YOUR RESTAURANT HAVE A USP?

A USP is a Unique Selling Point and I believe all restaurants need one.

You see, just saying your food is great, or your prices are fair, is not enough. You must be unique and you must be able to communicate that uniqueness to others, quickly and simply.

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How is your restaurant different from every other restaurant?

How is it unique?

In what way are you the only restaurant to offer a particular dining experience?

I recommend looking at your competition, businesses that are similar to yours, and ask yourself how are we different, how are we unique and how could we make ourselves unique?

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By doing this, your restaurant can be more easily differentiated by customers and stand out in an often saturated market.

If you are not unique,  if you are not different, you may find it hard to succeed.

What are your thoughts on the points above? Let me know in the comments!

DON’T BE CHEAP

In this case, Being Cheap means you are charging for things that should be free.

 

Please don’t be that person !!

 

  • Don’t charge for simple substitutions, for example, potatoes instead of spinach.
  • Always offer water, and don’t force customers to order mineral water.
  • Don’t charge for birthday cakes if you don’t offer them to customers on your menu.
  • Be generous with comping, free tasting, and extra portions of something the customer loves. (Watch the comping …)

 

Generosity will always come back to you in the form of loyal customers and recommendations. But being stingy will come back to you as well.

What are your thoughts on the points above? Let me know in the comments!

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