Tag: customers

POOR SIGNAGE

Thursday, October 25th, 2018

People will not know that your restaurant is there unless you tell them, so I see your Signage as one of the most important ways to tell the outside world who you are and what you are doing.

Consider these points:

  • Is the typeface easy to read? Your sign is not the time for cursive or strange typefaces.
  • Is it high contrast? Black on white is great; dark green on black, not so much.
  • Can you see the sign from the road?
  • Can you see it at night?
  • Is it well lit?
  • Can you read the sign from more than one direction? The sign boards should be readable no matter where you are coming from.
  • Is there a lit menu board outside the restaurant? The menu board is as important as any other sign. Without it, walk-by customers are likely to just keep walking.

 

What are your thoughts on the points above? Let me know in the comments!

DOES YOUR RESTAURANT OFFER PARKING?

Thursday, September 13th, 2018

 

This is not always the case … but more often than not, if customers cannot find a place to park, they may not come to your restaurant or at the very least; you are limiting your customer base.

 

So I think that parking needs be taken into account before the lease is signed.

  •  Are spaces included in the lease?
  • Are they adequate to what you will need?

If there is no dedicated parking, count the spaces immediately surrounding your location.

  • Are there enough?
  • How much competition is there for those parking spaces?

 

Is there a public car park that’s close enough to become part of your parking?

Is the public transport good enough to make parking less of a concern?

If ‘none of the above’ apply to you … consider if you will you have enough pedestrian traffic to offset any lack of parking?

Let me know in the comments below your thoughts on this blog post!     

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